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Notifying the Media of Emergency Incidents
Notifying the Media of Emergency Incidents
Your department should work with local media to create a notification process when emergency incidents occur in your community. This process should reach all media outlets, and your notifications should be done in a consistent manner. One of the most effective ways to start this critical process is to contact media members in your Community Fire Safety Coalition and ask, “What is the easiest way to notify you when we are working an emergency incident?”
Today’s technology is a double-edged sword, as many of the new radio systems used by fire departments do not allow the media to track incident activity in real-time. On the other hand, there are many new technologies your department can utilize to quickly notify the entire media market of emergency incidents, including text messages, Tweets, Facebook posts and emails.